Essay About 50 Shades of Grey

Exposition About 50 Shades of Gray In 2012, British creator E. L. James’ sexual romance book Fifty Shades of Gray originally surprised the Western world, in North America and Europe, accumulating a lot of consideration because of its unequivocal substance. As the principal portion of the Fifty Shades Trilogy, the book depicts an extending connection between an understudy, Anastasia Steele, and a youthful business tycoon, Christian Gray, in Seattle, Washington. It picked up outstanding quality for its suggestive scenes highlighting components of sexual works on including servitude/discipline, strength/accommodation and perversion/masochism (BDSM). From that point forward the book and the set of three, Fifty Shades Darker and Fifty Shades Freed, has sold a large number of duplicates around the world, quite a while in the past going into success status, and been converted into many different dialects. Not awful for a book that was initially independently published as a digital book and on a print-on-request premise. Tides changed in 2012 when Vintage Books obtained the distributing rights. Also, the rest is history. In spite of the fact that perusers couldn’t get enough of the book, basic gathering of the book inclined toward the negative. Pundits thought the nature of the exposition was commonly poor; that regardless of the shocking scenes, it wasn’t composed well indeed. In any case, not long before Valentine’s Day 2015, Universal Pictures delivered a film dependent on Fifty Shades of Gray, the principal book in the Trilogy, which likewise got commonly ominous audits. It debuted at the 65th Berlin International Film Festival toward the beginning of February 2015. Be that as it may, it despite everything proceeded to be a prompt film industry achievement, making more than $400 million in the movies. It cast film stars Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Gray. A continuation of the film is gotten ready for a 2016 discharge. At its center, Fifty Shades of Gray, the film and the book (and even Fifty Shades Darker and Fifty Shades Freed) is every one of the an account of change done out of affection. Christian Gray, however fruitful and very well off, has a dim past †a genuinely harsh youth that leaves him furious and separated from others and into distorted sexual practices. Anastasia then meetings him for a school paper, and after some time they have a fascination that transforms into a sexual relationship. From the outset, Christian takes part in his unusual sexual games with the honest, naã ¯ve and unpracticed Anastasia. The BDSM turns out to be a lot for her: she starts to have affections for him and wants for an ordinary relationship with sentimental lovemaking. She gives him a final offer; she is finished with the BDSM and reveals to Christian she will stop their relationship and leave him except if he can exhibit an ability to adore her and show fitting, delicate affections for her. It works, as well. He changes for her. All through Fifty Shades of Gray, the book and film, Christian is likewise experiencing passionate feelings for Anastasia. The peruser, or film watcher, realizes this yet hypothesizes he veils his passionate vulnerabilities with ruling, exploitative sexual practices in which he includes her more than once. It shows up, from the start, he is exploiting the youthful unpracticed young lady. Utilizing her for sex, for her body. In any case, toward the finish of the primary story, we discover that he changes and grasps his progressively delicate, sacrificial and sentimental side so as to keep her. The two ensuing accounts of the Trilogy center around their relationship after they choose to date and attempt a genuine relationship. With everything taken into account, Fifty Shades of Gray isn't your exemplary sentiment story. In any case, it might be the sentiment story of today’s world and society. In numerous respects, the story sets points of reference on what can be remembered for and thought about craftsmanship and writing and film. Twenty years prior or more, this story would have been considered risquã © and explicit in nature. The story is a demonstration of the ever-changing perspectives on sex, and is a gesture to sex, even unusual attractive, turning out to be a piece of the prevailing press and universe of diversion †and something done away from public scrutiny as well as a component of numerous people’s regular daily existence. On the off chance that you are perusing this article, youre in all probability searching for data about the book or the film. Or on the other hand the case might be you need an article expounded on the 50 Shades of Gray story. Whichever the case, is the ideal spot to go to. Our journalists can do proficient examination, report and paper composing on any subject there is, includingâ the one this article is committed to. To get scholastic composing help, just visit our request page, put in your request and work will begin right away. We ensure outcomeâ will surpass your desires.

How to Write a Research Essay

How to Write a Research EssayThe goal of a research essay writer is to engage the reader. He or she has to be able to convey information in a way that makes sense to the reader. There are certain words and expressions that are not good, but it is still possible to express things in a way that will make it more understandable.A research essay writer needs to be sure to use all of the words and expressions that are appropriate for the topic. He or she must also be sure that the presentation of information is clear and accurate. If there is any doubt on how to present the information, then it is better to edit the essay a little and add to the point. Do not rely on an essay writer to correct your grammar or spelling errors. That is what the editing process is for.Writing an essay is not always easy, but research essay writers know exactly how to make the process easier on the student. The purpose of an essay is to make the reader feel as though they are the one in control of the informa tion being presented. The essay writer has to engage the reader so that the reader feels like they are doing the research themselves.An essay does not have to be long. It may take the form of a couple paragraphs. Most essay writing tends to be long enough for the readers to take some interest, but not so long that it becomes tedious to read. That is why research essay writers are often given some research materials to read and absorb before they start their work.Since the research essay writer will not be able to submit their work to any of the academic journals, he or she should get the necessary permission first. This can be done in a couple of ways. If you are using an online method of submission, then you need to have permission from the journal where the material is used. Otherwise, you will need to send a letter to thejournal yourself. In either case, the person that will review your work will have to agree to your request.While the research essay writer is working on the draf t, he or she will need to have a place to organize it. This is where the outline comes in. Most people will begin with a few sentences, but the important thing is to make a section in the draft where all of the parts will fit together. After this is in place, it is time to start working on the details. The details will include the data and ideas that are most important to the project.Once the details are in place, the research essay writer will look for a publication date. The editor will likely ask the person submitting the essay if the publication date was realistic. If not, the editor may suggest that the person submit the essay after some time has passed.When the research essay writer is ready to submit the final draft, he or she will need to meet with the editor to go over the essay. The editor will probably ask the writer to delete anything that does not support the thesis statement. The paper will most likely go through a few revisions before it is finally accepted. A researc h essay writer is used to being put through the wringer, but it is still possible to make the research paper look professional.

Is Social Networking a Problem Rather Than a Unique Benefit Offered to Essay

Is Social Networking a Problem Rather Than a Unique Benefit Offered to Online Users - Essay Example The paper tells that ongoing advances in interpersonal interaction have transformed informal organizations into a one of a kind instrument of instruction and social insurance. At no other time had clinical and instruction experts been so best in class and prepared regarding PC advances. For whatever length of time that person to person communication empowers correspondence and advances ceaseless augmenting of social reaches, it very well may be all around applied in all fields of human working. In one of their as of late distributed articles, Conole and Culver depicted the manner in which long range informal communication could be utilized in learning structure. The essential standards of Web 2.0 and distributed computing show extraordinary learning possibilities. Person to person communication has demonstrated to serve the requirements of instructional fashioners and instructors, by making an air of socialization and intuitiveness in the investigation and structure of new learning s ystems. As a matter of fact, distributed computing is one of the latest and promising patterns influencing person to person communication. In light of the standards of aggregate insight and client produced content, present-day interpersonal organizations favor availability and even make a virtual social reality where billions of clients around the globe impart and live. Another ongoing accomplishment in the person to person communication field is the advancement of long range interpersonal communication applications for the social insurance industry. Once more, Web 2.0 innovations drive the development of new mechanical arrangements and stages. Eysenbach depicts Web 2.0 applications that encourage person to person communication, apomediation, cooperation, coordinated effort and transparency among clinical experts. Person to person communication has gotten so well known in medication that the Journal of Medical Internet Research distributes standard Web 2.0 subject issues. However, i t is reasonable for state that, regardless of the developing intricacy of person to person communication highlights, they don't cross the limits of distributed computing and Web 2.0. Everything new that has been made in the person to person communication field in the previous years is straightforwardly connected to the standards of Web 2.0. The last turned into a genuine insurgency in PC sciences, however it is the ideal opportunity for informal organization engineers to move onto another quality degree of coordinated effort and systems administration execution. Informal organizations have impressive preferences, however they likewise show genuine shortcomings. Protection is at the core of most, if not all, issues related with the turn of events and usage of informal organizations. It is a protection oddity that permits clients to safeguard their namelessness and, all the while, makes it simpler for them to screen other users’ movement. Informal communities make a dream of my stery, urging clients to share their most personal considerations and concerns on the web.

Aging Prisoner Population Research Paper - 1100 Words

Aging Prisoner Population (Research Paper Sample) Content: Analysis of the growing issue of the aging prisoner population as discussed in Fault Lines: Dying Inside: Elderly in Prison.Name:Institution:Analysis of the growing issue of the aging prisoner population as discussed in Fault Lines: Dying Inside: Elderly in prison.Summary of growing dilemmaIn the U.S., an emerging issue rests on the case of the ageing population in various prisons around the country. Today, a considerable part of the population in prison consists of the elderly, those above 35 years of age (youtube.com, nd). The countryà ¢Ã¢â€š ¬s justice system faces a key challenge of looking after this category of prisoners given the long sentences handed out many years ago. In certain cases, the elderly community in prison has been housed in special prisons where only this category of individuals is placed. In view of financial constraints, care for the elderly prisoners translates to an overwhelming expenditure on the part of the government. Evidently, statistic s point to close estimates of $70, 000 per year, which is two to three times higher than the same for the younger prisoners (youtube.com, nd). The documentary shows an alarming growth of 75% in the last decade as pertains to elderly prisoners over 35 years old. Some cases even depict prisoners having served jail for different multiple times. Thousands of prisoners die in prison due to a number of issues related to health. For instance, Lewis is a young prisoner heading to the elderly stage and suffering from kidney cancer (youtube.com, nd). For critics, the idea of human value becomes a subject of consideration as they cite the need for freedom for the elderly prisoner suffering in various prisons.Aging prisoner population and correctional managementIn todayà ¢Ã¢â€š ¬s civilized world, the need to release prisoners into the community to contribute to the society at large becomes important. The corrections departments put the life of the elderly prisoner at risk due to the health pr oblems common with individuals within that age bracket (youtube.com, nd). For the elderly prisoner serving a significant amount of time at the prison, the value of human dignity is ignored. On this note, life become unbearable, unsatisfactory and deprives the individual a chance for redemption. While prisoners serve in a responsibility call for wrings committed, the challenge of keeping and caring for such prisoners even brings greater constraints than having better care in the community. Health issues among these prisoners become profound leading to high government expenditure, with only insufficient care being provided (youtube.com, nd). In extreme cases, the insignificant number of health care providers prompts concerned correctional facilities to utilize the younger population of prisoners to perform the task of looking after the elderly inmates. SolutionsThe element of human life ought to be considered in the process of developing a correctional framework for eld erly prisoners (youtube.com, nd). First, concerned prisons should provide a home-like environment, which places the value of human life at the forefront. In this regard, due care should be provided in terms of healthy eating, proper medication, and availability of basic amenities, such as water and clean sleeping conditions. With proper care comes the need for employment of individuals solely responsible for the elderly population in prisons. Such strategy ensures that government expenditure become appropriated for in advance, lowering the expenses in the end (youtube.com, nd). Secondly, the correctional system faces a huge task of developing enhanced practices that meet the needs of both prisoners and those individuals demanding for justice. To create harmony in these contrasting demands, a strong framework exists where both parties come into agreement to have an adjustment in the period being served in order to bring justice to both ends. In this case, the nature of freedom for th e elderly prisoner becomes communicated effectively so that both parties (offender and victim).Positive impacts of solutionWith improved care of the elderly prisoner, the correctional system faces an advantage of delegating duties effectively as there are responsible members whose role is to take care of such individuals. Resultantly, cases of poor health and other basic conditions become reduced if not eliminated, thus, lowering the government expenditure on the elderly in prisons across the nation. Further, introduction of special programs that aim at offering freedom for the elderly prisoners becomes essential as they create value for concerned individuals (youtube.com, nd). Here, justice remains a basic right for everyone, and clear communication depicts potential redemption for criminals, coupled with a mutual consent that also leaves the victim satisfied ...

World War I And The World Essay - 904 Words

After World War II the world was drastically different. Despite experiences of World War I, the world received blows far different from the Great War just ten years earlier. Nearly 60 million people perished due to the war and its extensive damage in major urban population centers. The Allied powers, including Great Britain, France, Russia and the United States, now were left with the responsibility of putting the world back together. Post World War I, treaty and relief efforts fell flat so this time around Allied Powers were extra cautious realizing the influence and impact decisions had on the world. Eastern Europe took most of the brunt of the damage since it became a centralized location of German occupation. Eastern Europe experienced harsh occupations changing hands between Germany and Russia multiple times since the late 1500s. Eastern Europe had lost individual cultures and heritages becoming engulfed into communism. For Eastern Europe, property just changed hands from Nazi d omination to Communist domination in a blink of an eye, with no input for those who lived in the countries affected. Creating a separation from the outside world, Eastern Europe existed separate from the rest of the world which advanced and changed due to industry and advancements. In Slavenka Drakulic’s book, How We Survived Communism and Even Laughed, she explores how communism affected daily life for the people. History, just like movies, leaves out the trivial things. These trivial thingsShow MoreRelatedThe World Of World War I1293 Words   |  6 Pagesto the beginning of World War I, the world economy was held up by four pillars: the gold standard, free trade, communication and transportation, and capital and labor labor mobility. After facing two world wars and a worldwide economic depression, economists and governments from around the world implemented several development strategies. Some strategists tried to rebuild the order from before World War I in a more flexib le and stable way while others bucked the traditional world order all togetherRead MoreWorld War I1396 Words   |  6 Pages1939 to 1945 that reshaped the world. It may well be that this recognition will prompt rediscoveries and new gratefulness — the way the Bicentennial provoked prominent and scholarly rediscovery of American convention going back to the Revolution and the Constitution. The Great War — World War I — has now blurred in the aggregate memory of Americans. Yet, to the degree that World War I is all around refered to by history specialists to clarify the causes of World War II, it is fitting — in fact vitalRead MoreThe World War I829 Words   |  4 PagesLutwin de Macar Mr. LeClainche World History 6B April 17, 2015 I affirm the code The Unwanted Trenches It is estimated that between 8.5 and 12 million people died while fighting in the trenches. The estimation, in fact, is difficult to prove after the collapse of several countries’ government such as Russia, Austria Hungary, or Germany. The lives in the trenches were absolutely horrific. Soldiers were not aware of the life threatening conditions of the trenches when deciding to fight for their countryRead MoreThe World During World War I1645 Words   |  7 PagesThe world experienced life changing inventions and events during the time of World War I, such occurrences influenced the literature and the authors of the time. The time the war took place, the world experienced technological advancements at an unimaginable pace. In addition to technology, the war also changed the fashion in which society worked. Women became more independent as more jobs were offered to them in order to aid the war cause. In addition, countries such as England experienced extremeRead MoreThe War Of T he World War I902 Words   |  4 Pages War has been a terrible part of the human existence since the beginning of time. According to historians there has been only 268 years of peace out of the nearly 3,500 years that civilized humans have existed (Hedges). That is a staggering statistic showing how deep-rooted war is in the minds and hearts of people. So while war itself might be inevitable the outcome of any given conflict is anything but predictable. There are many different elements that come into play during combat but perhaps theRead MoreWorld War I Changed The World1115 Words   |  5 Pages21 million more had serious injures. World War I changed many lives around the world as eight European countries as well as the United States, fought against each other and formed allies. It the beginning, it was meant to be the war that ended all wars. This Great War was unlike any war before; there was new technology such as tanks and machine guns, as well as new tactics such as trenc hes and war at sea. The physical geography affected the outcome of the war in great measures, both on land and seaRead MoreThe War Of The World War I1523 Words   |  7 PagesIt’s been over a century since Austria declared war on Serbia. The assassination of Archduke Francis Ferdinand, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since, each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. Although war is fought for fundamentally the same reasons, warfare, as it is practicedRead MoreThe World War I Is War1653 Words   |  7 PagesWorld War I is war famous for European nations fighting against themselves. It began to take shape when countries like France and Germany beginning to form their own allies. It all started with the powerful Austria-Hungary wanted to have Serbia as pa rt of their own empire. However a group of Serbian nationalists known as Black Hands dislike the idea. So they wanted to send a message to the Austria-Hungary government by killing Archduke Franz Ferdinand. Gavrilo Princip, member of the Black Hands,Read MoreThe War Of The World War I1279 Words   |  6 Pagestreaty that finished World War I was agreed upon by Germany and the Allies at the Palace of Versailles in Paris. The main three Allies showed their interest: British Prime Minister David Lloyd George, French Premier George Clemenceau and US President Woodrow Wilson. The Great War had crushed Europe. Limitless territories of north-western Europe were diminished to almost nothing; French and Belgian towns and towns had vanished from the map without any trace of existence. The war destroyed EuropeansRead MoreThe War Of The World War I1501 Words   |  7 Pages It’s been over a century since Austria declared war on Serbia. The assassination of Archduke Francis Ferdin and, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. Although war is fought for fundamentally the same reasons, warfare, as it is

Taking a Look at Howard Philips Lovecraft - 1952 Words

Howard Philips Lovecraft has been described by many as the father of the modern horror story. His works influenced many future horror writers and set the tone for heavy metal music and horror films from the 1960s to the 1990s. Much of this influence is based upon H. P. Lovecraft’s depiction of humanity in his stories. In the works of Howard Philips Lovecraft, the portrayal of humanity as an inconsequential piece of the universe that is unable to exact any meaningful change in the world due to its frail sanity and its inability to truly comprehend what is happening in its surroundings. is based upon H. P. Lovecraft’s personal philosophy and life experiences. When H.P. Lovecraft was three years old, his father was confined to a mental institution where he would die a few years later. With his father’s death, Lovecraft was cared for by his mother, two aunts, and his maternal grandfather. Lovecraft was an exceptionally intelligent child and by the age of six he would often read Gothic horror stories with his grandfather. Although he was extremely intelligent, Lovecraft did not regularly attend school until he was eight. H. P. was a sickly child and early in life began to suffer from terrible night terrors. While attending high school, Lovecraft suffered a nervous breakdown and never actually graduated. Following his departure from school, H. P. Lovecraft lived with his mother for several more years. During this period, he worked on writing poetry and short stories.

The History of Music in Advertising Essay Example For Students

The History of Music in Advertising Essay Music plays a significant role in advertising when it comes to getting the consumers attention. Music is used for television, radio, and Internet advertisements. Music can enhance the expression, mood, situation, or character of the ad. Its especially effective for TV commercials and radio advertisements. They can go from creative jingles to popular music from world famous artists today. Based on the timeline of music and advertising, entertainment was first used in advertising during the late 19th century. Businesses wanted to use a source of entertainment to advertise their company so they reached out to movie theaters and amusement parks to advertise to people. Department stores would hire acrobats and circus clowns to entertain people. These were the beginning of entertainment used with advertisement. The De Long Hook and Eye Co. Created the first Jingle in 1891. The Jingle was called See that hump and it was a very catchy rhyme that made people sing it over and over. Jingles then became a fad during the first few years of the sass. In 1908, the Oldsmobile Car Company created their own Jingle called In My Merry Oldsmobile. Johnny Marks wrote the Jingle and it significantly helped advertise and promote Oldsmobile cars. McAllen and Porringer) The idea for Jingles was a great creative advertising technique because the rhyme and repetition of the Jingle stuck to consumers head. According to Brooke and Whitley, who researched music and radio advertising, music has the capability of affec ting consumers behavior and their feelings about the advertisement. Music doesnt always have a positive affect on consumers because the music can distract the consumer from paying attention to the advertisement. Its important for businesses to know how to choose the right song or Jingle that will blend well with the advertisement. That way the consumer will be drawn to the ad and know the significance of the product with the help of the music. (Brooke and Whitley) The sass was a time when they wanted to bring the radio to all American consumers. However, a magazine company called Printers Ink was against radio taking over entertainment for consumers. There was competition between magazines, newspapers, and radios during that time. Advertisers came up with an idea of naming bands and shows after products. For instance: AP Gypsies, Lucky Strike Orchestra, Vicki Pap-o-rub Quartet, and Palmolive Soap (McAllen and Porringer). The first radio Jingle took place in Minnesota during Christmas Eve, 1926. It was a General Mills cereal advertisement and the Jingle was called Have You Tried Whites? An chapel group called The Whites Quartet performed this Jingle. Before the Jingle played on the local radio, the company of General Mills was going to stop selling the cereal and go out of business. What was supposed to be their last advertisement, they created a Jingle about the cereal for the holidays. They played the Jingle on the radio and within days they noticed that their brand was becoming popular throughout Minnesota. Then, they released this Jingle nationally and the sales sky rocketed up. As a result, Whites is sold all throughout the U. S. Today after 80 years with the great help of their Jingle. (Faulkner) During the sass, advertisers found country music to be a popular genre that would get peoples attention. Many The History of Music in Advertising By masterstroke jingles made for products are: Alkali-Seltzer, Black Draught (laxative), Wine of Card (for womens complaints) (McAllen and Porringer). Great opportunities were open for country musicians because radio stations were looking for them to play on the audio. Many companies hired musicians and their role was to create and play Jingles about their products. Some musicians that were hired during the sass were Bob Willis and his fiddle trio. Their Job was to create Jingles to advertise Light Crust Flour on JEFF radio in Fort Worth, Texas. Radio Jingles soon became so popular that radio stations started deceiving people by saying these popular artists were playing live on the radio when they only pretended and played the recording. .u0bcdb4811fecffa88ef68a55fd6b37a4 , .u0bcdb4811fecffa88ef68a55fd6b37a4 .postImageUrl , .u0bcdb4811fecffa88ef68a55fd6b37a4 .centered-text-area { min-height: 80px; position: relative; } .u0bcdb4811fecffa88ef68a55fd6b37a4 , .u0bcdb4811fecffa88ef68a55fd6b37a4:hover , .u0bcdb4811fecffa88ef68a55fd6b37a4:visited , .u0bcdb4811fecffa88ef68a55fd6b37a4:active { border:0!important; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .clearfix:after { content: ""; display: table; clear: both; } .u0bcdb4811fecffa88ef68a55fd6b37a4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0bcdb4811fecffa88ef68a55fd6b37a4:active , .u0bcdb4811fecffa88ef68a55fd6b37a4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .centered-text-area { width: 100%; position: relative ; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0bcdb4811fecffa88ef68a55fd6b37a4:hover .ctaButton { background-color: #34495E!important; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0bcdb4811fecffa88ef68a55fd6b37a4 .u0bcdb4811fecffa88ef68a55fd6b37a4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0bcdb4811fecffa88ef68a55fd6b37a4:after { content: ""; display: block; clear: both; } READ: Ambient Music EssayIt was a scam that the FCC had to stop. The FCC required the station to identify recorded redcoats (McAllen and Porringer). Therefore, it will stop radio stations to make false statements of artists playing live in their station. (McAllen and Porringer) Many artists started becoming popular and building a reputation for themselves playing for advertisements on radios. A record label called IBM wanted to have these musicians Join their label. In the sass, when CAPS turned down any musician, IBM would take them and help present their music to the public. The first Jingle that was played on network radio was Pepsi-Cola Hits the Spot. Although that was a popular iris Jingle on network radio, the most popular Jingle during that time was the Aquatic Banana Jingle. This Jingle was played at an unbelievable amount of 376 times a day. There were even a few different versions of the Jingle since it was so popular. (McAllen and Porringer). A few decades later, The Beetles played a huge role for advertising companies. They were the biggest rock band in the United States during the sass and many companies wanted to harness their popularity for advertising. These were some of the most important artists that created music/Jingles in advertisement. Music can do six important things to a consumer and according to David Huron, it can be used for 1) entertainment, 2) structure/continuity, 3) memorabilia, 4) lyrical language, 5) targeting, and 6) authority establishment (Huron). Music that was used as entertainment has an objective to create interest to the targeted consumers. There needs to be structure with the music in the advertisement. This goes especially for TV and Internet advertisements because the music has to be in sync with the visual image of the ad. The advertiser must decide how to display the ad whether the USIA is the most important part of the ad or Just the background. These things will determine the strength of the ad and the consumers decide what they make of it. Reflecting back on how Jingles causes consumers to sing over the tune, music can have an impact that can make the ad memorable. Some examples of memorable ads that occurred this century were: the Coca-Cola ad of Id like to Buy a World a Coke, McDonalds Sausage McMullen Jingle, and Peasants Toothpaste Jingle. These are classic ads with memorable Jingles that consumers may remember to this day. The yards of a song or a Jingle are very important in an ad because it can have an impacting message that will have the consumers attention. This can have the consumer repeating that message to others without even having the ad visibly in front of you. In the article, Huron states national brand advertisers tend to favor poetic appeals over logical appeals (Huron). The reason for this is that music fits the product, most of the time, is weaker than a message that it poetic. The music can help amplify these lyrics with emotion or setting. The targeting aspect of music in advertisements is that advertisers have to find a Jingle that fits with the targeted consumer. This is based on what type of music different age groups like and what is appropriate to play in the ad. This requires research that the advertising team must consider very seriously. For instance, there is music that kids like in a toy commercial and music that must properly fit in a commercial about a retirement home. Music is indeed very important for ads on television and radio. Its a great way to draw consumers attention and feelings on an ad.

Six Stages of Communication Process free essay sample

To establish yourself as an effective communicator, you must first establish credibility. †¢In the business arena, this involves displaying knowledge of the subject, the audience and the context in which the message is delivered. Stage 2: Message †¢Written, oral, and non-verbal communications are affected by the sender’s tone, method of organization, validity of the argument, what is communicated and what is left out, as well as your individual style of communicating Stage 2: Message Messages also have intellectual and emotional components, with intellect allowing us the ability to reason and emotion allowing us to present motivational appeals, ultimately changing minds and actions. Stage 3: Channel †¢Messages are conveyed through channels †¢These messages are delivered to an audience. No doubt, you have in mind the actions or reactions you hope your message prompts from this audience. †¢Keep in mind, your audience also enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message and their response. We will write a custom essay sample on Six Stages of Communication Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stage Four: Receiver †¢To be a successful communicator, you should consider these before delivering your message, acting appropriately. Stage Five: Feedback †¢Your audience will provide you with feedback: –Verbal and nonverbal reactions to your communicated message. Pay close attention to this feedback, as it is crucial to ensuring the audience understood your message. Stage Six: Content †¢The situation in which your message is delivered is the context. †¢This may include the surrounding environment or broader culture –corporate culture –international cultures To deliver your messages effectively, you must commit to breaking down the barriers that exist in each of these six stages of the communication process. We will learn about these â€Å"Communication Barriers† in Week Two.

Compounds With Ionic and Covalent Bonds

Compounds With Ionic and Covalent Bonds An ionic bond is a chemical bond between two atoms in which one atom seems to donate its electron to another atom. Covalent bonds, on the other hand, appear to involve two atoms sharing electrons reach a more stable electron configuration. Some compounds contain both ​ionic and covalent bonds. These compounds contain polyatomic ions. Many of these compounds contain a metal, a nonmetal, and also hydrogen. However, other examples contain a metal joined via an ionic bond to covalently bonded nonmetals. Here are examples of compounds that exhibit both types of chemical bonding: NaNO3 - sodium nitrate(NH4)S - ammonium sulfideBa(CN)2 - barium cyanideCaCO3 - calcium carbonateKNO2 - potassium nitriteK2SO4 - potassium sulfate In ammonium sulfide, the ammonium cation and the sulfide anion are ionically bonded together, even though all of the atoms are nonmetals. The electronegativity difference between ammonium and the sulfur ion allows for an ionic bond. At the same time, the hydrogen atoms are covalently bonded to the nitrogen atom. Calcium carbonate is another example of a compound with both ionic and covalent bonds. Here calcium acts as the cation, with the carbonate species as the anion. These species share an ionic bond, while the carbon and oxygen atoms in carbonate are covalently bonded. How It Works The type of chemical bond formed between two atoms or between a metal and set of nonmetals depends on the electronegativity difference between them. Its important to remember the way bonds are classified is somewhat arbitrary. Unless two atoms entering a chemical bond have identical electronegativity values, the bond will always be somewhat polar. The only real difference between a polar covalent bond and an ionic bond is the degree of charge separation. Remember the electronegativity ranges, so youll be able to predict the types of bonds in a compound: nonpolar covalent bond - The electronegativity difference is less than 0.4.polar covalent bond - The electronegativity difference is between 0.4 and 1.7.ionic bond - The electronegativity difference between species forming a bond is greater than 1.7. The difference between ionic and covalent bonds is a bit ambiguous since the only truly nonpolar covalent bond occurs when two elements of the same atom bond with each other (e.g., H2, O3). Its probably better to think of chemical bonds as being more-covalent or more-polar, along a continuum. When both ionic and covalent bonding occurs in a compound, the ionic portion is almost always between the cation and anion of the compound. The covalent bonds could occur in a polyatomic ion in either the cation or the anion.

Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case analysis - Essay Example The other decision to be made is on the promotion to be made. Previously, the lodge had a strategy whereby guests were given a free weekend, however, it is been proposed that the guests to be given a discount in one weekend in a month (Ali 13). According to the research carried out in the hotel industry, most of the guests in hotels are business people. The business people go to lodges mainly for seminars that are meant to educate them on some trending issues in business. The other business people are those who are travelling to a place that is far from home and they have to spend a night in a lodge. The research shows that the guests who visit for leisure are not many in number and they do not spend many days. In that case, the marketing dollars should be distributed between the two types of guests; however, most of it should be invested in business travelers. This is because they make the highest income to Astor lodge. The lodge should aim at its strong point before diverging its advertising to other centers. The lodge can go into a deal with many corporate in such a way that they will be given discounts for any time they host a seminar or event at the lodge. That will ensure that the lodge gets frequent visitors especia lly if the service delivery is perfect (Ali 12). In terms of the frontier strategy, the plan is a perfect one. The company aims at increasing the time of stay and increasing first time visits. The time of stay can be increased by the guests if the lodge gives them a discount for an extra stay at the lodge. That means that it will seem cheaper for the guests to spend an extra day at the lodge as opposed to cutting short their stay. The first time visits to the lodge can be increased if the lodge increases its marketing campaign. The marketing campaign should be aimed at ensuring that the customers encourage their friends to visit the lodge and that will lead to first time

Should cell phones be allowed on airplanes Essay - 2

Should cell phones be allowed on airplanes - Essay Example Airplanes are very sensitive to signals that are coming into and going out of them. The fact that airplanes can be intercepted by these signals is an alarming issue which must be raised at all fronts. Even more important is the reality that dawns upon everyone – cell phones are the bane as far as airplane flights are concerned. They must be banned at the earliest and allowing the users to communicate or text through them is fatal to the basis of safety whilst being on a flight. The question that arises here is that how would people be able to stay in touch with their near and dear ones, especially when the flights take a lot of time. One shall believe that there is absolutely no substitute for safety of the passengers and nothing should be allowed if it comes in the wake of the same. Hence cell phones due to their dangerous signals and similar transmission issues should be shown the door as far as the airplanes are related. Since airplanes have state of the art technology regimes working in them, it is the responsibility of the airline to ensure that the cell phones are not allowed no matter how difficult the circumstances are or how influential the passengers turn out to be. The rules are the same as far as the usage of cell phones are concerned (Bedord 2008). There have been some airlines which have allowed their passengers to make free use of cell phones but what these airlines are forgetting is the fact that these cell phones can have serious drawbacks on the smooth functioning of the aircrafts as well as the signals which are being sent to the pilot as well as transmitted from his end. A great deal of responsibility rests with the pilots and their crew to ensure that the aircrafts are cell phone-free because this is in the better interest of all and sundry. One of the most important reasons behind avoiding cell phone usage lies in the research that has been conducted thus far. It has been demonstrated that

Taxation System of UK Essay Example | Topics and Well Written Essays - 2500 words

Taxation System of UK - Essay Example Finally the system of collecting taxes must be efficient. For example if the government spends more in order to collect a given amount of tax money it is useless having a system of taxation. In the UK the current system of taxation has a number of shortcomings such as collective bias in favor of those who are able to pay and structural deficiencies at the deduction level. The British system of taxation is basically determined by a desire to act in conformance with the age old principles of taxation as enunciated by Adam Smith. In the first instance taxes must be fair or equitable; secondly they must be convenient; thirdly they must be neutral; fourthly they must be efficient; fifthly they must be simple; and sixthly they must be adequate (Jones & Catanach, 2008). Yet how far these principles have been adhered to in the current situation in Britain is to be decided by each individual because there is much more to be desired in the British tax system with reference to the equity principle and the government's efforts to redistribute income on a nation-wide basis. According to the first maxim of Adam Smith as noted above every person should pay in proportion to that which is based on their respective revenue earnings and to the extent to which they enjoy protection of the government. Simply it is the "ability to pay" principle. Further he shows that tax should be levied on economic rent because the rent and the revenue were considered as synonyms in Smith's days. However according to the tax system revenue includes only income from an investment and it excludes wages and salaries. Thus in the18th century Britain most of the income was earned from landed properties. In the 21st century Britain where services have come to occupy a very important place, the old approaches to taxation might not be feasible though the fundamental principles remain intact. Secondly, tax payers must be certain about the current and future periods of time. Moreover, it must be predictable and should not be arbitrary. Each person should be aware about the exact amount that he/she has to pay according to their earnings. They should know reasons, exceptions/biases, and abatements when they are paying taxes. Government revenue budgets are either one year in duration or less (Ricardo, 2006). This affects businesses because they have to plan for corporate taxation a number of months, if not years, in advance. According to the third maxim, tax payment should be convenient to the tax payer. In fact the government should be flexible in the application of the tax rules. For example in demanding due payments, collecting payments and so on, tax authorities ought to identify more convenient ways so that the taxpayer isn't inconvenienced by way of haphazard schedules and rules as in the case of VAT financial penalty on late payers in Britain.Finally, tax system shoul d be efficient with reference to its determination cost and collection cost. Thus it ought to be as lower as possible. It is imperative that the cost of employing the tax officials should be less than the taxpayers' personal cost. However the British government has to spend a considerable amount of money on such things as maintaining records and form filling to collect taxes from people.

Searching for Teachers :: Online Communities Web Essays

Searching for Teachers Section I- What I Know? When I was first assigned to write about online communities I thought the first thing I need to find out is, "What is an online community?" I was told online communities are places where people come together and communicate online. After I found out what online communities are I had somewhere to start, know the question is "What is my online community experience?" That is not a hard question being that I do not have much experience with online communities. My computer experience is somewhat limited. I have done some research on the computer, but as far as living in a community online or even visiting a community online I have very little experience. On a few occasions I have visited some chat rooms. I've heard a lot about online chat rooms and I've heard chat rooms are supposed to be the "in" thing know-a-days. This is one aspect of online exploring that doesn't interest me so much. I think the name "chat rooms" should be changed. Yes, it is a place where people go online and "chat", but I think it should be called the "creative world." Chat rooms are a great place for people to explore their creative side. Anyone can go into a chat room and create a different life for themselves or just create different stories. My cousin for example goes on line and "chats" with people. She doesn't necessarily create a different life for herself, but she does create different ways to avoid telling people about herself. She may talk to the same person for months and never even tell them whether she is female or male. She just creates new ways to avoid the questions. I believe in a way it keeps her stimulated, it lets her explore her creative side. It stimulates her imagination. Most of what I know about the Internet comes from what others have told me. Until recently I didn't use the Internet often. It is not like I am on all the time now, but I've just recently started exploring more and fearing less of the Internet. I was very intimidated and in a way I still am. But it is always fun and exciting to explore, after all that is who America got discovered.

Marketing Activities by Redbull

Course: International Marketing Date: 29. 04. 2008 â€Å"If we don’t create the market, it doesn’t exist. We don’t bring the product to the consumer; we bring consumers to the product. † Red Bull Co-founder Dietrich Mateschitz Executive Summary This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand. Through comparing Red Bull’s position within these two nations we intend to define the differences in the marketing and branding strategy of the product within the European and Asian markets. Factors which will be studied include the differences in UK and Thai marketing activities, DEPEST factors of both nations, market analysis’, and a look into the companies micro environment. First a look into the DEPEST factors of both nations will identify the playing field Red Bull has to work with in each region. The Thai market is an emerging economy with and unstable political environment yet persistently strives for westernization, growth, and technological improvements. The United Kingdom is a world power with a strong matured first world economy that wields strong political strength, technological advancement, and consumer sophistication. Through looking at the Ruscon model, MaBa model, and Porters Five Forces we tie their theories to Red Bull’s corporate practices and role within each respective region. A Meso-Analysis of Red Bull is then undertaken to understand who the company is with a look into the history, general market information, market behavior, size and segmentation, and competitors that Red Bull is continually faced with in the market. Next we look into the Micro-environment surrounding Red Bull and analyze their mission and vision of becoming the most accessible and recognizable energy Beverage Company in the world. We observe their regional profitability and position within the markets. In the UK there is more liberal and innovative product placement, while in Thailand the products maintain a more traditional and conventional placement method. Then we approach Red Bull’s regional strategy. We will answer how the company intends to maximize sales of its product within each region. Key strategic tools that will be used to identify the strategy include Porter and T&W, looking at segments and positioning, branding, and targeting. In order to determine what Red Bull’s key strengths are we look at its industry leadership as a sustainable competitive advantage in the UK and Thailand. Its innovative beverage formula and strong marketing techniques are then assessed as being the core competencies within its strategic plan. A final look at the marketing mix via the product, price, place, promotion, and personnel will focus on the entire package that Red Bull delivers and look at all the elements that have lead to its success. A SWOT analysis is then used to summarize the strengths, weaknesses, opportunities, and threats that are currently facing Red Bull internally and externally. Finally we conclude with a list of recommendations for Red Bull. Our recommendations are shaped to prevent consumers from getting bored with Red Bull. They focus on the company taking advantage of its strong position and expanding their product line and riding the wave of consumer loyalty by introducing a wide array of health / energy based product lines. Contents | | | | | |Executive Summary | | | | | |Introduction |7 | | | | |1. DEPEST-factors |8 | |1. 1 Thailand |8 | |1. 1. 1 Demographic |8 | |1. 1. 2 Economic |8 | |1. 1. 3 Political/ Regulatory |9 | |1. 1. 4 Ecological/ Ethical |9 | |1. . 5 Socio-cultural |9 | |1. 1. 6 Technological |9 | |1. 2 United Kingdom |9 | |1. 2. 1 Demographic |9 | |1. 2. Economic |10 | |1. 2. 3 Political/ Regulatory |10 | |1. 2. 4 Ecological/ Ethical |10 | |1. 2. 5 Socio-cultural |10 | |1. 2. Technological |10 | |1. 3 DEPEST – Differences and Conclusions |10 | | | | |2. Ruscon Model |12 | | | | |3. MaBa Model |13 | | | | |4. Porter’s Five Forces |14 | | | | |5. MESO- Analysis |15 | |5. General Marketing Information |15 | |5. 1. 1 Market Behavior |15 | |5. 1. 2 Size and Segmentation |16 | |5. 2 Competitors |17 | |5. 2. Indirect Competitors |18 | | | | |6. Micro-Environment |19 | |6. 1 Mission and Vision |19 | |6. 2 Market Position and Profitability |19 | |6. Strategy |20 | |6. 3. 1 Porter and T&W |21 | |6. 3. 2 Segments and Positioning |21 | |6. 3. 3 Branding |21 | |6. 3. 4 Targeting |22 | |6. SCA and CC |22 | |6. 4. 1 Sustainable Competitive Advantage |22 | |6. 4. 2 Core Competencies |22 | |6. 5 Marketing Mix |22 | |6. 5. 1 Product |23 | |6. . 2 Price |24 | |6. 5. 3 Place |24 | |6. 5. 4 Promotion |24 | |6. 5. 5 Personnel |26 | |6. 6 SWOT-Analysis |27 | | | | |7. Future Recommendations |28 | | | | |Conclusion |29 | | | | |References |30 | |Appendices |31 | | | | |A1. DEPEST Factor Chart |31 | Introduction Red Bull energy drink has taken the international energy drink market by storm. As the first of its kind within the western world it has created a market, demand, and a position as the market leader and most recognizable brand within the industry. The purpose of this paper is to look at the extreme success of this company and compare its marketing strategies within the UK and Thailand. It is designed to focus on the micro methods employed by the company while also consider the Meso and external factors which affect tactics. This paper is focused towards individuals interested in the energy beverage market. It looks into the different approaches and considerations necessary when on the international playing field. It is also applicable for potential market entrants and competitors who require more information on Red Bull and what considerations must be taken when planning the marketing strategy. Red Bull was chosen for this study because of it strong reputation, global presence, and intensive yet simple marketing strategies. Its focus on bringing the beverage to the consumer has made it the leader and innovator in marketing energy beverages. Thailand was as a basis of study because it is the country of origin for the beverage. Before Red Bull adopted its current western image and taste it existed for decades within Thailand. The United Kingdom was chosen as the basis of comparison as its consumer markets are the most influential and critical within the western European market. The report begins by giving you insight into the Red Bull brand and its history. The product is then described with its core products and augmented products. Next macro elements of each market are observed. These conclusions then progress to defining the micro elements of the product and the marketing plan. Through analyzing the product on an all inclusive scale we are then able to assess the strengths, weaknesses, opportunities, and threats which will lead us into recommendations for the company and conclusions. . 1. DEPEST-factors 1. 2 Thailand 1. 1. 2Demographics Thailand, natively known as Ratcha Anachak Thai, has a population of 65,068,149 people. The population is growing with a rate of 0. 663% a year. This is an average grow rate for a country of this size. However, due to the influences of various diseases, such as AIDS, which plague the nation, the population average remains lower with high mortality rates. The population is mostly of Buddhist faith; almost 95% national support. Within the south of Thailand there are areas of strong Muslim influence. The population is almost evenly divided between women and men. There are 49% male and 51% female. These females and males make a certain number of households; 8. 8 million in total. The birthrate within the population and family is 13. 73 births per 1,000 people. And with a death rate of 7. 1 deaths per 1,000 people the death rate is therefore less than the birthrate, etting infants bring the population back up. The average age of the Population is now 32. 4 years old. This is also decreasing as the birthrate is increasing. 1. 1. 2 Economic With a well-developed infrastructure, a free-enterprise economy, and generally pro-investment policies, Thailand appears to have fully recovered from the 1997-1998 Asian Financial Crises. The country was one of East Asia's best performers from 2002-04. Boosted by strong export growth, the Thai economy grew 4. 5% in 2007. [1] The unemployment rate is 1. 9% which appears to be a low amount, but it should be taken into consideration that there are a lot of people working in bad conditions, even children are working. Economic growth is the increase in value of the goods and services produced by an economy. The economic Growth of Thailand is 4% in the year 2007. This means that there are 4% more goods produced than in the year 2006. The total GDP, in 2007, was an astonishing $585. 9 Billion. Internationally Thailand is ranked #26 in the worlds largest GDP’s. With the historical background and current economy this ranking Thailand is suitable. However when comparing this to other countries, such as the United states it appears very low. Inflation is rising in the general level of prices over time. It is also referred to a rise in the prices of specific sets of goods and services. It is measured as the percentage rate of change of a price index. In Thailand the inflation Rate was 2. 2% in 2007. The income per capita stayed the same however; 9,100. 1. 1. 3Political/Regulatory Thailand is a constitutional monarchy based on the civil law system. The sales Tax Rate was 7% in 2007. On every product 7% taxes are included. Individual taxes due are dependent on the salary received and the amount of taxes that are paid. There are differences in scales and they vary from 5% to 35% income tax. 1. 1. 4Ecological/Ethical Thailand has signed the Kyoto agreement which means they have agreed to reduce carbon emissions and various other greenhouse gasses (or engage in emissions trading). 1. 1. 5Socio-cultural Thailand has a high Power Distance (PDI) which is indicative of a high level of inequality of power and wealth within the society. This condition is not necessarily forced upon the population, but rather accepted by the society as a part of their cultural heritage. The ranking of 64 is slightly lower than the Asian average of 71. [2] 1. 1. 6Technological Thailand has been a country struggling for a long time to move forward. It was a country where it was cheap to produce, but not very likely to invest in. This has changed over the years and it has become a ‘High Technological Area’. This means that there are more investors and the country can look forward to a growing future. 1. 2United Kingdom 1. 2. Demographics The first half of the 20th century saw the UK's strength seriously depleted after two World Wars and the Irish republic withdrawal from the union. The second half witnessed the dismantling of the Empire and the UK rebuilding itself into a modern and prosperous E uropean nation. Now the United Kingdom has a population of 60,587,300 people in total. The population is growing about 0. 275% a year; this was an estimate of 2006 to 2007. In the UK the female to male ratio is about the same. The population is 46% male and 54% female; there is a slight upper hand for females. The number of families living together is 2,648,025. 1. 2. 2Economic The unemployment rate in the UK is 5,4 % which means that of all the people who are eligible to work 5,4% can not get a job, but usually this rate is higher since people are not registered as looking for a job. The economic growth is 3,1% which means that the GDP of $2,270 trillion went up in 2007 with 3,1%. At number 8 on the world ranking scale it is very strong with international trading. The income per person of a citizen of the United Kingdom makes $ 37,328. This did not change in the year 2007 even though the inflation rate was 2,3%. 1. 2. 3Political/Regulatory As in Thailand the United Kingdom is a constitutional monarchy based on common law tradition with early Roman and modern continental influences. The sales tax rate is 17,5% and the income tax is directly based on income. In England the scale is between 10% and 45%. 1. 2. 4 Ecological/Ethical England is working on different ways to fight global warming. It is assigned to the Kyoto protocol. The UK has, in 2005, reduced the amount of industrial and commercial waste disposed in landfill sites to 85% of the 1998 levels. It has also recycled and/or composted at least 25% of household waste, increasing to 33% by 2015. 1. 2. 5Socio-cultural The power distance in the UK is not as big as in Thailand but it is still considerably high. The individualism of the people in the United Kingdom is however a lot higher than in Thailand. 1. 2. 6Technological The United Kingdom is a country that was always been at the forefront of technical development. In recent years however this has fallen behind to just normal technical development; its is no long leading the way. 1. 3 DEPEST- Differences and Conclusions The main differences are in the economical factors and in the cultural background. The countries differ a lot when it comes to income and GDP. The United Kingdom is much stronger and developed then Thailand. Thailand is a developing nation while the UK is a first world international power that is well into a maturing phase of its growth. The cultural differences are handy to know when doing business, as it is extremely important to know who you are targeting. A marketing strategy must be catered to the region as they have different needs, desires, and characteristics. It shows Red Bull what it can and cannot do. In the UK an advertisement can be a success and generate a lot of sales; however in Thailand the advertising campaign can be a complete failure and ruin the good reputation of Red Bull. Both countries have a strong environmental focus. Technologically Thailand is building itself from the ground up and the UK is currently renewing its technical structure. This is a benefit for both countries as it indicates the ability to remain competitive internationally. Legally the two countries also differ. Thailand is based on a civil law system and the United Kingdom is common law system. 2. Ruscon Model Involvement Red Bull is low in customer involvement. The drink is a convenience product that most people just buy when they get to the store. The consumer does not need to involve themselves when they buy the product. Brand equity Red Bull has very strong brand equity. It was the first energy drink to penetrate the European market and has developed into a brand that is available and involved internationally. With this there come advantages for Red Bull. Their awareness in the market is enormous. Customers are loyal to the brand. Other brands are regarded as imitators; while no other company has as strong a reputation and the same taste. Often consumers are only aware of Red Bull because of its involvement in extreme sports. Attitude To buy a Red bull can is an emotional choice. You go into the store and you chose to buy it. There is no need to think very much about it which means it is low in involvement and also short buying behavior. Motivation After looking at the model it was clear that Red bull has a strong transformational motivation, but low involvement. Red Bull is a product that is supposed to energize and revitalize the user. It is a product that the buyer needs a positive and functional reason to buy. 3. Maba Model The main difference for Red Bull in the Thai and United Kingdom markets is the size. In view of the market growth, competition, price sensitivity or the entry barriers there are some slight differences in these two countries. People look at Red Bull differently in Thailand then they do in the United Kingdom. Therefore the market share is larger in United Kingdom then in Thailand. There is more competition for Red Bull in the United Kingdom then it is in Thailand. Red Bull is over all more developed in the United Kingdom then it is in Thailand. They come out quite alike on the Mada Model, but United Kingdom still comes out stronger. 4. Porter’s 5 forces Figure 4: Porter’s 5 forces model of Red Bull Porter’s 5 Forces[3] is an external analysis of Red Bull’s competitive environment. As we can see from the model there are 4 main threats consisting of: Threat of new entrants This is the largest threat for Red Bull. In today’s society imitator companies are being created every day. And one of these can actually be better at what they do then Red Bull. This is something Red Bull needs to look after to be sure that they stay ahead of competition. Bargaining power of buyers The consumers in this market have a great deal of buying power. They can choose which brand and taste they want. Therefore Red Bull must be diligent in making sure it differentiates itself from the competitors and keeps its value offered high in the eyes of the consumer. Threat of substitute products Threat of substitute products is the second largest threat after new entrants. This is because Red Bull only has two different products which do not differ so much. They only offer regular and sugar-free varieties. Therefore Red Bull needs to extend their product line. This way they can ensure that they stay a step ahead of the competitors. Rivalry among existing firms There are numerous competitors to Red Bull, but as the market leader Red Bull’s market share as not been greatly affected by these late comers. The competitors are targeting Red Bull but as long as they can maintain their brand strength and image then Red Bull will consistently stay out of reach. 5. MESO-Analysis 5. 1 General Market Information The history of Red Bull is a two part evolutionary process. TC pharmaceuticals in Thailand developed Krating Daeng (Thai word for Red bull) in the 1970’s and throughout the 70’s and 80’s sold large quantities of the beverage throughout Asia. In 1982, Dietrich Mateschitz, an Austrian marketing director for a German toothpaste company worked with TC Pharmaceuticals to cater the product for European consumers. In 1987 Mateschitz and TC Pharmaceutical owner Chaleo Yoovidhya founded Red Bull Gmbh. Mateschitz retained 49% ownership and has full control of marketing and branding outside of Asia. Yoovidhya holds 49% ownership, and his son controls the remaining 2%. Together they control Red Bull (Krating Daeng) branding and marketing of the original recipe within Thailand via TC Pharmaceuticals. The original Thai Recipe is a non-carbonated sweeter formula, which resembles syrup and is sold in a small medicine bottle. The modified European recipe is not as sweet and is carbonated. Since being released in Europe the modified formula has risen to become the most successful and aggressively marketed energy beverages. Mateschitz aligned the brand image with trending aggressive sports, and placed the product in the middle of popular culture within arms length of all consumers. 5. 1. 1Market behavior Brand building To build a strong successful brand a number of aspects are needed for the public to be interested in the product. Red Bull made a large effort to become a good brand and it succeeded in its work, but why is that? Quality The quality of a product is very important, especially for a product where there was no market before it was created, such as Red Bull. The quality needs to be consistent and it needs to be delivered flawlessly every time. In contrast to the competitors, Red Bull’s name and logo is a strong branding advantage. It is well known and therefore helps ensure a higher market share, as consumers tend to lean towards larger names and industry leaders. Communications Communication of Red Bull to the public is through various aspects of the media. There are intensive advertisements in magazines, commercials on TV, websites on the internet, street promotional teams in Red Bull cars, and intensive sponsoring of sporting events (I. e. Red Bull sponsors Thai Kickboxing, and Owns a Formula 1 Team). The amount and direct approach will take slightly different form within each country. First-mover advantage Because Red Bull was fully created by the owners themselves they decided not to make different products next to Red Bull. Sticking to one product was a smart idea because it prevents the consumers and the company’s focus from getting distracted between products. The only exception has been the creation of Sugar Free Red Bull which is responding to the western consumer desire for products with less sugar. This was a smart move since it helped to increase sales even more and increase the advantage over competitors. Long-term perspective Long-term Perspectives lead to important factors in brand-building: the need to invest in the brand over the long-term, building customer awareness, communicating the brand’s message, and creating customer loyalty. It requires that Red Bull continually reinvest profits back into their own brand. Red Bull enjoys short term sales but is determined to find long term costumers. This takes time and is not something done over night. When a good relationship is built then the customers always come back. And it is easier and cheaper to keep current customers than to go out and find new ones. Internal marketing Finally, management should ensure that the brand is marketed internally as well as externally. By this it is meant that the whole business should understand the brand values and positioning. This is particularly important in service businesses where a critical part of the brand value is the type and quality of service that a customer receives. International distribution Red Bull is now sold worldwide in over 50 countries. Unfortunately the drink is not sold in countries among France, Denmark and Norway for example because these countries believe that Red Bull contains to much caffeine for their health restrictions. Distribution of the western formula has not spread into Asia yet, as it currently maintains the original non-carbonated brand. Distribution is as aggressive in Thailand as it is in the UK. 5. 1. 2Size and segmentation Red Bull follows the psychographic segmentation, based on behavior and personality. It is important for the consumer to feel invigorated, energized, cool, and young while drinking a Red Bull. It is also these people that Red Bull wants to sell their product to. With doing this segmentation Red Bull can get as many as possible to buy their drink. It no longer is marketed to only truck drivers and low income workers but is targeting to everyone that lives and active lifestyle. Red Bull is a non-alcoholic energy drink and therefore falls under the category of soft drinks. Soft drinks can be divided into sub-segments and one of these segments is energy and sports drinks. These can be divided again into three different categories: †¢ Glucose energy drinks †¢ Sport drinks †¢ High energy stimulation drinks Since 1996 the market of soft drinks has grown by 5% and by 1997 it reached a total amount of ? 6. 896bn, which is an equivalent of 10bn liters. Moreover it can say that the segment of energy and sports drinks represents 2. 6% or ? 177m of the overall soft drink market. Since 1992 an increase of 64% in volume sales can be found within this very young market of energy and sports drinks[4]. The main differences of the mentioned sub-segments of soft drinks are as followed: Glucose Energy Drinks These drinks provide physical energy through glucose or a mixture of sugars, originating from the Lucozade brand. These drinks do not contain any other substantial ingredients such as Lucozade Energy, Lucozade NRJ or Red Card. In 1927 they were originally positioned as a convalescence drink. Sports drinks These are also known as isotonic drinks, which replace body fluids after sport activities or exercises. Sport drinks help to re-energize and re-hydrate the body and can be taken before, during, or after exercises. These drinks require you to drink large amounts quickly. Examples for this kind of drinks are Gatorade, Isostar and Dexters. High-energy Stimulation Drinks These drinks have ingredients such as caffeine and taurin, which help to increase concentration, endurance, alertness and reactions. This kind of drink is not only designed for athletes, but can also be used for everyone who wants to get stimulated and energized in the mind and body. Red Bull belongs to the category of high-energy stimulation drinks. Red Bull created this international sector in 1987 and the later segment makes up ? 14m or 8% of the value sales of the energy and sport drink market. Glucose energy drinks represent the majority of the volume sales with ? 126m or 70%. Sports drinks represent ? 39m or 22%. [5] 2. Competitors Energy Drinks have become very famous in the last decade. During the last ten years, hundreds of them have been established around the world. All of them are marketed as energy spending and as very suitable mixer with alcohol, whereas Red Bull has never formally been associated or condoned for consumption with alcohol. Direct Competitors Within the market there have only been very moderate developments in the energy drink market. There are only very few serious competitors of Red Bull in the world. These include: Purdey’s Gold High EnergyIndigo Price:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ? 1. 03Price:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ? 0. 79 Lipovitan B3Lucozade Energy Price:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ? 0. 99Price:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ? 0. 49 In the Netherlands the main competition that Red Bull had was a brand called Bullit. This energy drink tasted basically the same, but it was a lot cheaper, like a quarter of the taste. When Red Bull saw this, they solved it with buying the company. Therefore Bullit is not seen as a competitor for Red Bull any more. 5. 2. 1 Indirect Competitors Indirect competitors are those from the glucose or conventional energy drink family. The largest distributor of those drinks in England is Lucozade with a wide product range in terms of flavor. Lucozade owns approximately 90% of the market share of sports drinks which probably is the result of high media spending and the tradition of the company (1927). Another indirect competitor are juices because some consumers prefer beverages with less sugar content, that are natural and better for you. 6. Micro-environment 1. Mission and Vision Mission statement The mission statement of Red Bull is to provide a product that helps energize and revitalize its users. Therefore Red Bull invented the slogan† Red Bull gives you wings†. It strives to provide consumers with a product that will be beneficial to them while still tasting good and being cheap. Vision The vision of the Red Bull beverage is to maintain its position as the original and primary energy drink in the world. Red Bull wants to reach out to as many people as possible and to help these people in their everyday life and with whatever they do. Red Bull says they want to stimulate the body and soul of their consumers[6]. Mateschitz wants it to be something that people can use and enjoy. The company wants to make their product accessible to the entire world, enabling anyone to reap the benefits of the drink. 2. Market Position and Profitability Market Position It is very important for a company to position itself in the right market for people to recognise it. This also goes for the energy drink industry. Red Bull is often called the â€Å"Porsche† of energy drinks. This is because they are positioned at the top as the best product in the market. Red Bull is perceived as a premium/high margin brand product. There is no other energy drink company to this date that comes close to Red bull’s strong position. Because of Red Bull’s industry strength they have the possibility to command premium prices from their consumers, as there are few other brands to compare prices with. It offers something few other brands do. Another example of this is the I Pod in relation to the rest of the mp3 Market. In the UK the average price of a Red Bull can is 1. 05 which is clearly above its competitor’s average price of 1. 03. [7] The price expresses the superiority of Red Bull and further on it proves that there are no substitutes. The positioning policy of Red Bull is: premium product, premium price and premium profitability. Positioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target market[8]. Red Bull is known by its consumers as a drink that can rejuvenate the user and ‘give them wings’. Specifically for students and athletes it is a drink that provides needed strength and energy. Red Bull also sponsors a lot of events dealing with sports. This gives the public something to relate to and enjoy other than just drinking the drink. It will give the company more recognition and the people more awareness of Red Bull. Repositioning Before Red Bull became really well known the brand had a lot of myths it needed to fight. There were rumors that Red Bull was made of the balls of the bull, or that it is unhealthy, and addictive. The company does not want these myths associated with the Red Bull drink, and therefore Red Bull needed to reposition itself in the market. Red Bull started new marketing campaigns, and to avoid high costs students were hired. These students went around towns in a Red Bull car and passed out samples. This method of bringing the product to the consumer is constantly combined with entertaining advertising campaigns. For example, Red Bull launched animated commercial campaigns with the slogan â€Å"Red Bull ‘gives you wings†. These methods stimulate the creativity, freedom and inspiration of the consumers. Profitability Red Bull is now standing as the marked leader when it comes to energy drinks. This again says that their profitability is very good. Last year (2007) Red Bull hit an all time high with standing on a 65 % marked share world wide. This made them pull in sales for over $ 1 billion. Other competition does not come near this at all. 3. Strategy Through investing a large amount of money into marketing and promotion, Red Bull has become the company it is today. Mateschitz wanted to make fuzz about the brand because there were no Energy drinks before Red Bull so he was standing in an open market without any brand awareness from his target consumers. Red Bull is currently sponsoring over 500 athletes all over the world[9]. Instead of choosing well known super stars as Coca Cola does they chose to use more youthful and edgy people. For example: BMX riders, skateboarders, and Formula 1 Drivers. Red Bull is also sponsoring a lot of surfers all around the world. After managing to create the brand fuzz, he looked at the packaging. It was essential for him to make a package that the consumer recognized and also made them want the product. This can be seen today as very successful as the can is very recognizable. Nowadays wherever you turn you can see Red Bull. Numerous television commercials rely on humor appeals to attract consumers. On festivals they have big tents were you can only buy Red Bull and then sit down and relax. One strategy that Red Bull goes for is that if Red Bull is sold at a club or bar, no other energy drink is allowed to be sold on the same place. This makes the choice of the consumer easier, but it also makes competition far less. The strategy all along was to make people aware of the product and have it available for as many people as possible to buy it. 1. Porter and T&W Promotional Strategy Red Bull utilizes a â€Å"push† promotional strategy in combination with extensive advertising, public relations, and positive publicity all over the world. Advertising of the product takes place in Thailand in the form of television, print media, urban advertisements, and radio media. The energy drink market in the world is becoming more saturated with competition and is therefore requiring more intensive investments into advertising. Public relations and positive publicity have carried Red Bull over the past 30 plus years. As a well know company world wide it takes part in assisting its people and promoting sporting events and active lifestyles of most people. The Red Bull logo has also built such a reputation that it is widely reproduced illegally on t-shirts and clothing on Asian markets. Regardless of the legality it has been a great means of integrating the product into a symbol of the nation. Marketing Strategy Red Bull approaches the world market as a market leader. Being the pioneer of energy drinks it has developed the largest reputation as the market leader. By differentiating their product as the original they also follow a growth plan of integration. Business is expanded and maintained through direct marketing. Red Bull has greatly utilized sales representatives and sales offices to facilitate in the transfer of their products. Customer value strategy When deciding what to buy, the consumer makes an evaluation of the benefits of the product; a safe home, a roof over your head. This also includes the costs of the product; money, loss of savings, and possible mortgage. The difference between the benefits and the costs is the perceived value. These days the producer needs to be careful how to market the product since the customer needs to think the product is worth more than purchase price. This is a complicated challenge for the producer of Red Bull since a lot of potential customers think that it is only a drink. So how does Red Bull market their product to make the customer thinks they are receiving great value? In the beginning the product was rather unknown and had a relatively bad name. At its website (Red Bull. com), an enormous amount of content is dedicated to dispelling (unpleasant) myths and criticisms associated with its product. Questions, such as who has examined Red Bull? Is Red Bull addictive? , Is Red Bull a doping substance? , are on the website. Red Bull was also linked with alcohol drinks and some parties where there were unfortunate medical accidents[10]. When Red Bull came to understand these questions they informed the public the best they could through the website. This eased the consumers and they bought more and more Red Bull. In 1997 the sales went from 1 million cans to 300 million cans world wide in 1998. Red Bull became known as a good brand because of the smart marketing strategies of the founder of Red Bull; Dietrich Mateschitz. In order to reach the consumers without spending millions on advertising he resorted to buzz marketing to stimulate sales. He hired students to drive around in cars with Red Bull cans on the back and hand out free samples at parties and events[11]. This gave the brand a cool, younger image and that is still standing today. Now that Red Bull chased the assumptions away by good information on their website and created a cool brand more and more consumers come and purchase the product. But still the question remains why people buy Red Bull over the cheaper versions of the Competitor? The reason for this is because Red Bull built a good brand name. The brand is reliable and well known by a lot of people. There are no hidden ingredients since they are all written on the outside of the can and therefore there are no secrets anymore. Red Bull also gives back to the world by hosting big popular events and supports creativity. It sponsors a lot of sports and it is seen a lot on for instance skate boards, sail boats, race cars, motor cycles and surf boards. It is a cool drink associated with sports, creativity, fun and freedom. 2. Segments and Positioning For now Red Bull segments themselves in the Soft drink category within the UK, and more as a pharmaceutical energy substance within Asia. Both stores are widely available in grocery stores, convenience stores, and gas stations. 3. Branding Red Bull is one of the bigger companies in the world when it comes to branding. Red Bull is no longer only an energy drink that you can buy in a store. It is now a big brand name affiliated with more things. Nowadays you can see Red bull sponsoring even Formula 1 with their own car and team. Other places where you can see Red bull is in the Red Bull Air Race which is held in London every year. What Red Bull is doing which few other brands do is trying to keep the brand exclusive in the consumers mind. Both air planes and formula 1 are seen as exclusive to most people in the world. Last year Red Bull worldwide used $600 million, or 30% of revenue, on marketing to make their branding better. [12] 4. Targeting The target group for the energy drink is everyone who likes to drink energy drinks. And this is mainly the way Red bull wants it to be in both the UK and Thailand. They want to target everyone that they can possibly target. There is an age restriction on the drink which is from 0 – 16 years old. Anyone younger then this age should not be able to buy the drinks anywhere. Therefore Red bull is targeted to everybody over the age of 16 that is active. Though in the UK there is said to be three main stereotyped users that can be identified. The Athlete: Physically active individuals that use the beverage to regain energy and maximize athletic performance. The Worker: Within the UK this term is general covering managers to construction workers. Within Thailand this maintains to be the primary target market. Thai workers have multiple jobs and drink Red Bull to keep them productive. The Clubber: This category is fairly new. In recent years consumers began to mix Red Bull with alcohol. Red Bull sells now 34% of its units within bars and clubs. It is almost impossible to find the right target group, the reason for that is because of the various applications of Red Bull. Hence a clear cut categorization in age groups and socio-economics groupings is not feasible. But what we can be sure of is that the typical Red Bull drinker is dynamic and active, the gender does not play any role at all. But it is more likely that more less younger people who really like to go out fall for Red Bull. 4. SCA and CC 1. Sustainable Competitive advantage The sustainable competitive advantage that Red Bull has is it brand awareness and recognition. Red Bull was the first energy drink on the marked. This is a large advantage for Red bull because they could get recognition for their product before anybody else could. Their brand name has become so large that a lot of newcomers struggle to manage through the first year because Red bull has such a large marked share. 2. Core competencies The core competence of a Red Bull drink is that it makes you work a bit harder, and your brain becomes a bit clearer for a while. 5. Marketing Mix 1. Product Red bull has recently released one new product which is a Red Bull cola which is a mixture of Red Bull and coca cola. The other new product they have is Red Bull Vodka, which is a mixture of modified Red Bull and Vodka. Neither of these products is discussed in this report because they just are being released and therefore information is very limited. Core product Picture 1: Red Bull cans Red Bull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys[13]. † This raises the question; what is the buyer actually buying? This question directly refers to the core product. What d raw people to Red Bull all over the world is the special ingredient that keeps you alert and awake when drinking it. Red Bull raises concentration and reaction speed. It will also increase vigilance after drinking. This means that the herbs in the drink make you more alert than you were before. Red Bull has a lot of advantages and the speeding of the body’s metabolism is one of them. Red Bull  ® Energy Drink supplies tired minds and exhausted bodies with lost substances and reduces harmful substances. It provides immediate energy and vitamins[14]. † Actual product Red Bull’s actual product is a canned or bottled energy drink that gives the consumer more energy and is also enriched with vitamins to create the perception of healthy qualities. The packaging is clearly identifiable as Red Bull based on the packaging. Within the UK the colors of Red Bull make it clear that it is indeed the ‘real’ Red Bull, but also the distinctive Red Bull bulls on the side and the Red Bull name on the drink are obviously present on the container. The outside of the can has is a dark blue color mixed with grey/silver. The intensity of the blue can vary depending on whether or not the can is Red bull light version, or the original Red Bull. Within Thailand the beverage is still labeled as Krating Daeng (Red Bull in Thai) but is sold in a gold can or a brown medicine bottle with the blue and silver label. The gold can with more substance is more appealing to Asian consumers based on color and quantity preference. Augmented product Red Bull has no special after-sale service but it does claim that if for what ever reason a customer is not 100% happy with its purchase then it will respond to their complaint. 2. Price The price of a Red Bull can varies from country to country. This is because they realized that 4 euros in Thailand is expensive, while rather cheap in UK for example. Therefore Red Bull goes into every country and checks out their economy to come with the appropriate price for the product. However Red Bull is said to be a bit expensive. This is because (Explained earlier in the report) they see themselves are a premium brand and likes to set their price up to those standards. In the United Kingdom the price of a Red Bull can is about 1, 5 pounds, this equals to around â‚ ¬ 2, 5. In Thailand the drink can be bought for a quarter of this price, but is called Krating Daeng. It can be questioned why people still buy Red Bull at this price. There are other options out there that are just as good as Red Bull, but people still buy it. This is because Red Bull has managed to put up a brand name of its own. In the UK people are willing and able to pay more to get the â€Å"real† product. Red Bull is consistently referred to as the best quality so for good results it is the best option. In Thailand it is marketed to the lower and middle classes as a productivity enhancer rather than an everyday beverage. Therefore they keep it cheap to maintain high sales and create dependency for the product within the working class. 3. Place The strategy that Red Bull uses for distribution is an intense distribution strategy. This means that they want the product to reach as many people as possible. Therefore you can find a Red Bull can in as many places as possible. This varies from normal super markets, clubs, bars, night shops, cafe’s, sport centers etc. They hope to reach a larger target group with doing this. In both UK and Thailand they depend on extensive sales representatives and distribution offices to ensure that every vendor possible is distributing the product. What makes Red Bull so special is that they often have stands at events were you can only buy Red Bull. This is because they know a lot of people that go to different events actually drink Red Bull. If a night club sells Red Bull, then they are not allowed to sell any other energy drink brand. This narrows the possibility for the consumer and it makes it easier to choose. Promotion Red Bull is said to have one of the most amazing marketing and promotions budgets in the world which is where the majority of money is reinvested in. And they are very successful with it. Their promotion strategy can be put into three bars. These are Media Advertising, Sports and event sponsoring and sampling. Media Advertising Red Bull uses all the available media channels, including cinema, TV, radio, press and the internet. In other words the company focuses on the media most often used by younger more active individuals. Therefore they advertise in TV shows like T. F. I. Friday and in magazines like Time Out and Men’s Health. Their advertisements in the different media channels are very successful. They allow the consumers to interpret the product and the moments of use themselves. Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. The idea of communicating with the consumer in form of a simple cartoon is easy to understand. People do not only enjoy the campaigns they even remember what the product is called and what it delivers, which is the most important characteristic for a successful campaign. Sports-and Event-Sponsoring The company also implements sponsoring in their marketing mix strategy. Sponsoring supports the image, the credibility and the visibility of the product. On the one hand Red Bull sponsors the athlete target market in extreme sports such as free climbing, paragliding and motor sports. As previously stated it is heavily involved in Formula 1 and has invested millions in building a competitive team. Within Thailand its reputation exploded through it becoming the primary sponsor of the countries national sport, Thai Kickboxing. Every fighter in Thailand wants to wear shorts that have the Red Bulls on the side. This strategy contributes to Red Bull that the brand appears (logos and stickers) and that the product ? s target market is more precisely defined. On the other hand Red Bull does event sponsoring. The company either creates its own events (i. e. Red Bull Music Academy) where the whole events are promoted by Red Bull or they promote other events (i. e. Speed Ski World Championship). Event sponsoring attracts people’s attention towards the product and connects them to the corporate vision. Sampling Sampling is another very important part of the three pillar marketing system. The methods used are well tested and proven in other markets. The major purpose of Red Bull is to energize, the company offers samples at the right place at the right time, where it can find its exact target market. Examples of usage are driving, studying, working night shifts and sports. Red Bull is following the basic sampling rules consisting of: †¢ never impose the product †¢ always explain the benefits of the product drink always a full can( 250 ml) †¢ It must always be chilled †¢ Always be cautious about whom your are giving the sample to This year 8 teams will sample 400,000 consumers across the UK. Because of its 30 years of existence within Thailand samples are no longer utilized. 4. Personnel In regards to personnel it is ess ential that they are work as hard as possible to make the product a success. With Red Bull this starts with the owners Dietrich Mateschitz, and Chaleo Yoovidhya. Each is in charge of operations within their respective regions. Both are extremely devoted men and have invested a great deal of time to improve on Yoovidhya’s original recipe. It was Mateschitz vision taking the product international through the aggressive use of young energetic sales teams that turned it into the massive beast it is today. Within both nations working for Red Bull reflects a sense of pride. More in Thailand though because it was created there. Working for Red Bull has a lot of advantages. For example every account manager at Red Bull is driving a large Red Bull hummer. Other advantages are extra vacation days, 13 months pay, freebies, work trips, free tickets for several events etc. Red Bull wants their employees to enjoy what they are doing because they believe this will affect the way the employees are working. They find it very important to properly represent their company. It is said that Red Bull is one of the hardest companies to be hired to because they set high standards for their employees. They want every employee to be a perfect fit. Red Bull is getting larger and larger for every day that passes by. 6. SWOT Analysis Figure 3: SWOT Analysis | | | |Strengths |Weaknesses | |Primary Market Entrant / defined the industry |Limited product line | |Large brand recognition No flexibility with formula | |Over 30 years of experience |Matured brand image | |Control of pricing |High price | |Strong reputation | | |Marketing strategy and large reach | | | | | |Opportunities |Threats | |New design |Increasing competition | |New product line |Health trends might urge users to not rely on energy drinks | |Can offer new flavors and versions of the product |European formula of Red Bull may taint the reputation, image, and| |Can pursue African markets and introduce European formula into |popularity of Thai formula | |Asia |Bad press in regards to medical symptoms of the drink | | |People lose interest in the flavor | 7. Future Recommendations Through analyzing Red Bull’s business operations we have developed several recommendations for the company. The greatest threat within both markets is the company’s complacency in evolving its product line. As strong as Red Bull is today once the maturity phase sets in the public will become bored. We suggest that Red Bull expand their line of energy drinks potentially venturing into the herbal iced green tea energy drinks. Red Bull energy bars to associate with working out may be another means of increasing the company’s visibility. We currently see Red Bull at the fore front of active living beverages. Therefore within the UK they should try to offer the entire package ranging from nutritional supplements, protein shakes, to energetic meal options. We feel that their website is underdeveloped and can incorporate more interactive content including fitness/ nutrition advice, sport tips, and active living testimonials. These suggestions fit for both markets as they will resolve each regions weakness. Within Thailand extra emphasis needs to be put on online media as there currently is no link from the company to the consumer. Conclusion Because Red Bull started created the energy beverage industry on the international scale it is now a very successful and powerful brand. Red Bull is well known in United Kingdom as well as Thailand. It made smart moves considering promotions and marketing to make the brand stay ahead of the fierce and increasing competition. In the countries that are analyzed it has become clear that Red Bull is an unbeaten brand. In both the countries the drink is perceived differently. In Thailand the drink is more linked to a pharmaceutical purpose whereas in the UK the drink is more used for recreational purposes. In both of the countries and for Red Bull in general there are threats and opportunities. To stay ahead of the competition Red Bull can change the image of the brand; make it a more stylish product than it is now. The brand has not changed its packaging in years and changing it can make a difference in sales. In Thailand the brand is also well known and has large sales, but here there are also more competitors making their way into the market. One of the main strong points of Red Bull is the original recipe, but at the same time new flavors and additional features of the drink can contribute to increasing sales and more customers. References Website of BBC (2008) visited 17. 03. 08; http://news. bbc. co. uk/1/hi/uk/1437154. stm Website of Brand Cameo (2008) visited 16. 03. 2008; http://brandcameo. org/features_profile. asp? pr_id=44 Website of CIA (2008) visited 12. 03. 2008 https://www. cia. gov/library/publications/the-world-factbook/geos/th. html Website of Drawert (2008) ,visited 19. 03. 08; http://www. drawert. com/red_bull_2. php Website of ecandy (2008), visited 19. 03. 08; http://www. ecandy. com/ecandyfiles/SOTIC2006_Grabner(summary). pdf Website of fastcompany (2008), visited 17. 03. 08; http://www. fastcompany. com/articles/2001/10/redbull. html Website of Findarticles (2008) visited 17. 03. 08; http://findarticles. com/p/articles/mi_m0BDW/is_22_42/ai_75286777/pg_1 Website of ITIM International; Geert-Hofstede Cultural Dimensions (2008) visited 30. 03. 2008 http://www. geert-hofstede. om/hofstede_thailand. shtml Website of marketingweek (2008) visited 17. 03. 08; http://www. marketingweek. co. uk/cgi-bin/item. cgi? id=57354&u=pg_dtl_art_news&m=pg_hdr_art Website of Red Bull (2008) visited on 12. 03. 2008; http://www. Red Bull. com/#page=ProductPage. Benefits Website of Red Bull (2008) visited 16. 03. 2008; http://www. redbull. com/images/historysection/pdf/1/Selling_Power_DM_Sept. pdf Website of Red Bull (2008) visited 16. 03. 2008; http://tutor2u. net/business/marketing/brands_building_brands. asp Website of Wikipedia (2008) visited 30. 03. 2008 http://en. wikipedia. org/wiki/Porter_5_forces_analysis Appendices DEPEST- Factors chart DEPEST- Factors |UK |Thailand | |Demographic Developments |Population: 60,587,300 |Population: 64,631,595 | | |Male/Female Ratio: 46%:54% |Male/Female Ratio: 49%:51% | | |Number of Households: 21,263,035 |Number of Households: | | |Family households: 2,648,025 |Family households: 8. 8 million | | |Average age of the Population: |Average age of the Population: 32. 4 | | |39,0 (Increasing) |(increasing) | | | | | |Economic Developments |Unemployment rate: 5,4 % |Unemployment rate: 1. % | | |Economic Growth: 3. 1 % |Economic Growth: 4% | | |GDP: $2. 270 trillion   |GDP: $585. 9 Billion | | |Per Capita Income: $37,328 |Per Capita Income: 9,100 | | |In flation Rate 2,3 % |Inflation Rate 2. 2% | |Political (Law) Developments |Sales Tax Rate: 17,5 % |Sales Tax Rate: 7% | |Income Tax: 10– 45 % |Income Tax: 5-35% | |Ecological/ Ethical Developments |Kyoto agreements |Kyoto agreements | |Socio-Cultural Developments |Consumer Behavior |Consumer Behavior | | |Hofstedes cultural Dimensions |Hofstedes cultural Dimensions | |Technological Developments |High Technological Area |High Technological Area | ———————– [1] https://www. cia. gov/library/publications/the-world-factbook/geos/th. html [2] http://www. geert-hofstede. com/hofstede_thailand. shtml [3] Website of Wikipedia (2008) visited 30. 03. 2008, http://en. wikipedia. org/wiki/Porter_5_forces_analysis [4] Website of Findarticles (2008) visited 17. 03. 8, http://findarticles. com/p/articles/mi_m0BDW/is_22_42/ai_75286777/pg_1 [5] Website of marketingweek (2008) visited 17. 03. 08, http://www. marketingweek. co. uk/cgi-bin/it em. cgi? id=57354&u=pg_dtl_art_news&m=pg_hdr_art [6] Website of ecandy (2008), visited 19. 03. 08, http://www. ecandy. com/ecandyfiles/SOTIC2006_Grabner(summary). pdf [7] Website of Drawert (2008) ,visited 19. 03. 08,http://www. drawert. com/red_bull_2. php [8] Website of Red Bull (2008) visited 16. 03. 2008, http://tutor2u. net/business/marketing/brands_building_brands. asp [9] Website of fastcompany (2008), visited 17. 03. 08 , http://www. fastcompany. com/articles/2001/10/redbull. html 10] Website of Brand Cameo (2008) visited 16. 03. 2008, http://brandcameo. org/features_profile. asp? pr_id=44 [11] Website of Red Bull (2008) visited 16. 03. 2008, http://www. redbull. com/images/historysection/pdf/1/Selling_Power_DM_Sept. pdf [12] Website of BBC (2008) visited 17. 03. 08, http://news. bbc. co. uk/1/hi/uk/1437154. stm [13] Website of Red Bull (2008) visited on 12. 03. 2008, http://www. Red Bull. com/#page=ProductPage. Benefits [14] Website of Red Bull (2008) visited on 12. 03. 200 8, http://www. Red Bull. com/#page=ProductPage. Benefits ———————– Figure 1: Ruscon Model Table 1: Maba Model Figure 2: Maba Model Picture 2: Thai Red Bull Can