Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case analysis - Essay Example The other decision to be made is on the promotion to be made. Previously, the lodge had a strategy whereby guests were given a free weekend, however, it is been proposed that the guests to be given a discount in one weekend in a month (Ali 13). According to the research carried out in the hotel industry, most of the guests in hotels are business people. The business people go to lodges mainly for seminars that are meant to educate them on some trending issues in business. The other business people are those who are travelling to a place that is far from home and they have to spend a night in a lodge. The research shows that the guests who visit for leisure are not many in number and they do not spend many days. In that case, the marketing dollars should be distributed between the two types of guests; however, most of it should be invested in business travelers. This is because they make the highest income to Astor lodge. The lodge should aim at its strong point before diverging its advertising to other centers. The lodge can go into a deal with many corporate in such a way that they will be given discounts for any time they host a seminar or event at the lodge. That will ensure that the lodge gets frequent visitors especia lly if the service delivery is perfect (Ali 12). In terms of the frontier strategy, the plan is a perfect one. The company aims at increasing the time of stay and increasing first time visits. The time of stay can be increased by the guests if the lodge gives them a discount for an extra stay at the lodge. That means that it will seem cheaper for the guests to spend an extra day at the lodge as opposed to cutting short their stay. The first time visits to the lodge can be increased if the lodge increases its marketing campaign. The marketing campaign should be aimed at ensuring that the customers encourage their friends to visit the lodge and that will lead to first time

Should cell phones be allowed on airplanes Essay - 2

Should cell phones be allowed on airplanes - Essay Example Airplanes are very sensitive to signals that are coming into and going out of them. The fact that airplanes can be intercepted by these signals is an alarming issue which must be raised at all fronts. Even more important is the reality that dawns upon everyone – cell phones are the bane as far as airplane flights are concerned. They must be banned at the earliest and allowing the users to communicate or text through them is fatal to the basis of safety whilst being on a flight. The question that arises here is that how would people be able to stay in touch with their near and dear ones, especially when the flights take a lot of time. One shall believe that there is absolutely no substitute for safety of the passengers and nothing should be allowed if it comes in the wake of the same. Hence cell phones due to their dangerous signals and similar transmission issues should be shown the door as far as the airplanes are related. Since airplanes have state of the art technology regimes working in them, it is the responsibility of the airline to ensure that the cell phones are not allowed no matter how difficult the circumstances are or how influential the passengers turn out to be. The rules are the same as far as the usage of cell phones are concerned (Bedord 2008). There have been some airlines which have allowed their passengers to make free use of cell phones but what these airlines are forgetting is the fact that these cell phones can have serious drawbacks on the smooth functioning of the aircrafts as well as the signals which are being sent to the pilot as well as transmitted from his end. A great deal of responsibility rests with the pilots and their crew to ensure that the aircrafts are cell phone-free because this is in the better interest of all and sundry. One of the most important reasons behind avoiding cell phone usage lies in the research that has been conducted thus far. It has been demonstrated that